The world of sports leisure has been the stage for a fashion revolution. At the head of the herd is Kate Hudson. She is taking on some of the top players in the industry by being herself and making waves. Kate Hudson introduced her brand called Fabletics. Her brand is designed to be multipurpose wear and can be worn at all times of the day. She is diving headfirst into the wide world of women’s fashion and making clothes that are both practical and comfortable for women to wear. The brand was created when Kate Hudson decided it was time for women to take charge of their wardrobes. She had a dream that women could walk from yoga class to the grocery store and still grab a quick coffee or sit down for brunch. Indeed, Fabletics is all around apparel.
Fabletics is what is known as athleisure. Athletic leisure. The clothes are designed to be comfortable and versatile. When created, the clothes were designed to fit the form of a woman’s body without creating any obstruction. The hemlines are secure and the waistbands fit snuggly. Women have praised the brand for being so innovative in its approach to fashion. The fact is, Kate Hudson wanted to create a modern runway revolution and she succeeded by giving the crowd what they want. The shopping experience is second to none. When a woman enters a Fabletics store they are not hounded by the pressuring salespeople of the past, instead they are welcomed as friends and family. The process of buying clothes is simple and easy. Kate Hudson calls it reverse-showrooming and it is having a major impact on retail and clothing industries. When a woman wants to try something on she just slips into it and the item is added to her online shopping cart in case she wants to buy it later. No hassle and no fuss.
Kate Hudson’s reverse-showroom business model eliminates the common problem of people trying on clothes in the store and buying online once they get home. This problem gives businesses like Amazon a great edge in the evolving marketplace. Kate Hudson is hailed as a modern woman making success look easy. She is listed as one of the most successful entrepreneurs in today’s market and gives big companies like Amazon a run for their money. Fabletics is looking forward to the year ahead and fans are loving every second.
Richard Mishaan is a very well-known architect and designer who lives in New York City. He is originally from Columbia and spent his youth there. He had a keen interest in design from an early age and eventually attended the Columbia University School of Architecture. Eventually, he moved to New York and attended New York University where he earned his bachelors of science.
In New York, Richard Mishaan first worked for another designer, Philip Johnson, as his apprentice. He soon opened his own firm he named Richard Mishaan Design. At Richard Mishaan Design he is known for creating an eclectic mix of products which ingeniously work together. He specializes in designing rooms for luxury homes and hotels. He uses a combination of items of different colors, textures, and materials that bring life and curiosity to a room. He also has a line of furniture and lighting that he sells.
One of the things that is different about Richard Mishaan Design is that he thinks it far more important to have an eye for design rather than just spending money to create the look of a room. In his own home, he has a perfectly designed room which incorporates his 20-year-old couch. Richard Mishaan Design often uses bright and bold colors on the walls while painting the ceiling in a warm white color.
Richard Mishaan Design’s work has been featured in two books he has published. His book Artfully Modern shows how to design a room that doesn’t cost nearly as much as it appears. He says you don’t need to spend a lot to create a lavish room which many wealthy people seem to believe.
Richard Mishaan Design incorporates a style and eye that is all its own. He has spent 20 years in the industry and has become one of the most well-regarded professionals in it.
Not too many clothing retailers are willing to go head-to-head with Amazon because they know this is by far the giant in this fashion e-commerce market. Looking at this just from a numbers perspective, we see that Amazon has been comfortably pulling in around 20 percent of all the revenue in this space. It looks like one clothing company didn’t get that memo, and Kate Hudson’s Fabletics is trying to climb the rungs of this ladder and go do battle with the leader. In only three short years, Kate Hudson’s Fabletics has already done around $250 million is sales of women’s workout clothing and active-wear.
This athleisure brand doesn’t sell itself, Hudson says it doesn’t have anything to do with her celebrity status or the high-quality of the merchandise. What Hudson says is driving sales is her unique membership program and her twist on the reverse showrooming sales process. The combination of these two are easier to understand when you see them in action. Look inside the mall and stop at the Fabletics retail shop, women are inside the store trying every piece of active-wear on, they are window-shopping, they are taking the Fabletics lifestyle quiz to help enhance their memberships. The sales associates in the store do not pressure customers to make purchases, so many of these women are in fact leaving the store without buying a single thing.
If the mall customers leave without buying anything, how then did Kate Hudson’s Fabletics manage to sell $250 million in women’s workout clothing?
The reason Kate Hudson’s Fabletics is growing so quickly in the fashion e-commerce market is all about their online store. Each time you visit the mall and try anything on, as long as you are a member, your items are instantly uploaded to the online store. Now these items are in your cart so you can just continue to shop where you left off. Since you tried the yoga pants, tank tops, and leggings on already, the concern about sizing is eliminated and these women simply impulse buy.
Look at the other benefits to being a Kate Hudson’s Fabletics member. Free shipping on the online orders, discounts on all active-wear, even your very own shopping assistant who uses quiz answers to choose one item a month for your consideration. Is Kate Hudson’s Fabletics ready to tangle with Amazon? The answer is in the sales numbers for sure.
Doe Deere wants to make style something that is individual to each person. She knows that people are confident when they like the way that they work and she wants to make sure that everyone knows what they can do when they are able to enjoy the colors that they love in the form of hair, makeup and clothes.
As a style and fashion blogger, Doe Deere came across a lot of different fashion options. None of them suited her, though, so she had to come up with a style that is all her own. She makes choices that some people would not suggest doing and she always makes sure that her personality shines through all of it.
In the past, colors that were bright and fun were manufactured by companies that were in countries that were not exactly reputable. The makeup was not really safe for the skin or was very unpigmented and marketed to small children. It was not a good look for most people who wanted to use it and they had to rely on other methods. Doe Deere actually began mixing “real” makeup with the bright colors to get what she wanted to achieve. Even then, the colors did not come out the way that she wanted and did not look good with the rest of her outfits.
The makeup that was on the market when Doe Deere was a style blogger was mainly makeup that was marketed to women who wanted to wear beiges and nudes. There was the occasional dark purple eyeshadow or bright red lipstick, but the majority of the makeup that women could choose from was made in neutral shades so that women could appear more natural while they were wearing makeup. What was the point of even putting makeup on if it made them look the same as what they were before the makeup?
Doe Deere changed all of this with her makeup line. She uses the same high-quality ingredients that are found in traditional makeups. She also uses a distributor that is reliable and is something she can feel good about. The only difference is the colors are deeply pigmented and are able to provide women and men with the bright colors that they love. Everyone who loves colorful makeup is now able to wear it without worrying about dangerous chemicals in it or having to mix it with other makeup just to make sure that it shows up when it is applied to the eyes, lips and cheeks.
Every woman in the world has a right to wear something that makes her feel good, and she can use Fabletics over everything else because the brand is so useful.
Someone who wants to look great will learn a lot from the talk that Marie Claire had with Fabletics. Kate Hudson started Fabletics because she was tired of spending too much time on her clothes every morning. She is too busy to fuss with her clothes, and she made a brand that any woman can get into in seconds. That means that she can drop off her kids, go to the store, go to the gym, meet friends and get her kids when school is over. Everyone wins when a woman has Fabletics to wear, and she can stuff more of those clothes into her gym bag if she needs to. There is no need to hang all the clothes at the beginning of the day, and the clothes will transition at the gym easily. A woman who wants to make sure that she has made the right decisions for her clothes should be sure to work with Fabletics because it is so easy.
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