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Desiree Perez Influence in the Music Industry

The music industry is one of the most profitable industries in the whole world. Although men hold the major leadership roles in the industry, there exist a handful of women in the industry that can work more or likely like men. Desiree Perez is one such woman who has cut a niche for herself in the leadership roles of the music industry in the United States.

Des Perez has been working with several successful artists in the industry, and one of them is Shawn Carter popularly known as Jay Z. Perez has worked with Jay Z for more than two decades now. She has helped the rapper in developing and expanding his enterprise. Desiree Perez alongside her husband, Juan Perez are members of the Hova Circle of Influence. The team is known for its influence in the music industry. She has helped Jay Z with business insights that have turned him to be a businessman.

She is a fearless negotiator and has sealed numerous groundbreaking deals. She sealed the $25 million deal between Samsung and Rihanna. Perez took part in the negotiation a deal between Roc Nation and Live Nation that was worth $150 million. Perez met with the President of Universal Music to discuss possible partnership deals after the Live Nation deal elapsed.

Roc Nation was founded in 2008 and has grown into one of the leading entertainment companies globally. The entertainment company works with several successful artists including Rihanna, Shakira, Meek Mill, Big Sean and J. Cole.

Desiree Perez is the current Chief Operating Officer of Roc Nation. She is also a producer, and in 2014 she produced Beyonce’s and Jay Z song “On the Run Tour.” She carries out several executive roles at Roc Nation including labeling works and management operations. She also negotiates deals on behalf of the entertainment company.

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