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Doe Deere on How Lime Crime Came About

Doe Deere rocking her new lip color
Are you into makeup and colourful shades of colour? Then you must have heard about Doe Deere or her company known as Lime Crime Cosmetics. Doe Deere is the founder of the company as well as its CEO. She is the face behind the colourful makeup trend that also introduced the matte fad all over the world. She is an interesting person and her entrepreneurial skills are unmatched. She is always looking for ways of making her products unique and her brand relevant. She has managed to stay atop the industry which is both demanding and tedious to scale for many people.


Doe is not your everyday businesswoman. She knows how to make the challenges she faces in creating amazing products push her to even greater levels of achievement. She is always concerned about her customers, who she calls unicorns. Therefore, all her efforts always go towards ensuring that this fan base gets all the quality products they need.  They have a range of products to match their outfits and be themselves and creative at the same time.


Asked about how she started the company, Doe would tell you that she was not sure about her love for makeup or fashion at a young age. She was born in Russia but was raised in New York City when her parents moved to the United States of America. she, however, knew that she had love for colour and fun and that she could accessorize her clothes and match her outfits with colourful makeup. The problem which she encountered, however, was the lack of readily available makeup that was both bright and bold at the same time.


Doe Deere was creative enough to start her own makeup brand to complement and supplement the outfits which she was selling online. Her ebay business was picking up at the time but was not there was the makeup. She started thinking of ways to come up with some and finally decided to launch her own company and start manufacturing some of her own. Her first products, the Unicorn Lipsticks, launched in 2009, just a year after launching her company, Lime Crime. The rest, as they say, is history. When she launched the Velventines in 2012, there was a craze as more and more women went for her products and embracing the matte trend.


As a business lady, Doe Deere inspires a lot of people, especially young ladies. She is so confident and women who want that boost of confidence about them look up to her. She has made sure that women can try bold colours and still look amazing as they go about their daily activities. Her skills as a business woman have also seen her garner some of the best awards in the beauty industry.

Learn more: http://doedeereunicornqueen.tumblr.com/


Doe Deere Creates Crazy Color Spectrum With Lime Crime Makeup And It’s Addictive

You know you’ve arrived when big stars like Katy Perry and Nicki Minaj have been photographed wearing makeup from your cosmetics brand. Still, you keep working hard and churning out newer, more spectacular color palettes, because that’s how you roll.

Doe Deere is the CEO and founder of Lime Crime makeup, a brand she launched in 2008 that offered young women everywhere the chance to try edgy makeup in colors and textures they had never seen before. Suddenly, long-lasting bold lipstick shades in strange hues like Bright Blue, Green, Banana Yellow, Cement and Squash were the new normal.

Doe Deere’s About Us page sums it up this way:

“I make makeup for girls and boys like me, who express themselves unapologetically. Lime Crime is freedom to be you!”

Doe Deere is allowing people to create their own ideas of what is beautiful and to have lots of fun playing around with her bold, brightly pigmented lipsticks, shadows and liners. She tells GaloreMag.com that it’s unreal to have the opportunity to create color for a living as an adult.

Having a huge presence on social media has helped catapult the Lime Crime brand into the stratosphere. Doe Deere understands the value in an online world and how e-commerce is changing the shopping landscape. She loves engaging with her many fans on Lime Crime’s Instagram with 2.2 million followers and growing legions on Snapchat, Twitter, Facebook and others.

Doe Deere and Lime Crime are in the mainstream now and finally being recognized in the very competitive business world. Doe Deere was recently named as one of the Top Inspiring Women Entrepreneurs of Self-Made magazine. There she was, in a picture on the cover of Self-Made alongside business icons Suze Orman and Arianna Huffington.

Doe Deere is keeping it real by sticking to the hard work ethic that got her first established. She loves bold, bright makeup colors and enjoys her candy-colored tresses and vivid fashion clothing.

Learn more:

Doe Deere of Lime Crime: Colorful Innovative Make-Up for Women Who Live Unapologetically

Pittsburgh Steelers making waves with their new clothing line

The Pittsburgh Steelers have set the bar when it comes to their brand. They’ve started a new clothing line that has their fans buzzing with excitement. The new clothing line appeals to fans of any age, and its modern look is what the fans have been asking for.

The new clothing line according to Susan McGalla has brand names attached to it like Tommy Bahama, Victoria’s Secret, and Nike Golf. The line has modernized and expanded to suit the needs of every person of each age group.

The new clothing line is even more appealing to girls and women, where there are more choices of Pittsburgh Steeler gear in pink and looks to make women and girls feel more feminine. The team Of Susan McGalla even offers Pandora jewelry with charms.

Focus groups have been brought in to see what the Steeler fan base was wanting in clothing to support their team, and the team listened to their desires.

The idea behind the new clothing line is Susan McGalla to bring it to the mainstream public, where items can either be dressed up or dressed down. Girls can even get clothing with thumbholes, which seems to be very popular.

The new clothing comes from the new director of strategic planning, Susan McGalla, who has been very instrumental in listening to the needs of the public. She knows quite a bit about the fashion world.

McGalla served as the president of American Eagle Outfitters and CEO of Wet Seal. She has excited the Steeler fans even before the regular season started. This is a huge win for the organization.

Learn more about Susan McGalla: