You know you’ve arrived when big stars like Katy Perry and Nicki Minaj have been photographed wearing makeup from your cosmetics brand. Still, you keep working hard and churning out newer, more spectacular color palettes, because that’s how you roll.
Doe Deere is the CEO and founder of Lime Crime makeup, a brand she launched in 2008 that offered young women everywhere the chance to try edgy makeup in colors and textures they had never seen before. Suddenly, long-lasting bold lipstick shades in strange hues like Bright Blue, Green, Banana Yellow, Cement and Squash were the new normal.
Doe Deere’s About Us page sums it up this way:
“I make makeup for girls and boys like me, who express themselves unapologetically. Lime Crime is freedom to be you!”
Doe Deere is allowing people to create their own ideas of what is beautiful and to have lots of fun playing around with her bold, brightly pigmented lipsticks, shadows and liners. She tells GaloreMag.com that it’s unreal to have the opportunity to create color for a living as an adult.
Having a huge presence on social media has helped catapult the Lime Crime brand into the stratosphere. Doe Deere understands the value in an online world and how e-commerce is changing the shopping landscape. She loves engaging with her many fans on Lime Crime’s Instagram with 2.2 million followers and growing legions on Snapchat, Twitter, Facebook and others.
Doe Deere and Lime Crime are in the mainstream now and finally being recognized in the very competitive business world. Doe Deere was recently named as one of the Top Inspiring Women Entrepreneurs of Self-Made magazine. There she was, in a picture on the cover of Self-Made alongside business icons Suze Orman and Arianna Huffington.
Doe Deere is keeping it real by sticking to the hard work ethic that got her first established. She loves bold, bright makeup colors and enjoys her candy-colored tresses and vivid fashion clothing.