In 2015, Brazil’s shopping centers witnessed an increase of roughly 6.5% in building development, this was during an economic crisis the country recently faced. The turnout for these malls and shopping centers that continue to grow are ultimately helping their economy. One of these centers is the well-known Manaira Shopping and is the largest one of five commercial centers located in Brazil’s Joao Pessoa, Paraiba. The owner and founder of Manaira Shopping, Roberto Santiago is an astute businessman that wholeheartedly believes in this shopping sector’s area of development. Shopping centers located in the Northeast Brazilian regions have to always stay on trend and reinvent themselves if they want to continue to prosper.
The Roberto Santiago Manaira Shopping Mall base has an area of over 135,000 square meters with a parking space that can hold up to 3,180 vehicles. The view is gorgeous, it overlooks the Jacare beach. With a humongous shopping center at hand, you can bet that it houses plenty of entertainment. The center is packed with 11 movie theaters, gaming zones with an electric bowling alley, kid zones, garden, spas, salons, shopping malls, top quality themed restaurants, a banquet hall and so much more. There are three state-of-the-art 3D theaters where the attendees can interact in rooms with 3D technology. The center’s Domus Hall is located on the rooftop and is a fully air-conditioned concert hall with a capacity of 8,000 people. The food court has gourmet themed restaurants that attract thousands each year. The Capital Steak House is a favorite amongst the locals and tourists.
Roberto Santiago is an entrepreneur and businessman that was born on February 16, 1978, in Joao Pessoa. He is the founder and owner of two large shopping centers located in the heart of his homeland, the Manaira Shopping Mall and the Mangeira Shopping Mall. Santiago went to school at the Marista Pio X College in Brazil, achieving his master’s degree. Later, he acquired an undergraduate degree in Business Administration from the University Center of Joao Pessoa. Santiago always dreamed of purchasing a plot of land to develop a center that could be a huge haven for the locals of his place of birth. In the year of 1989, he would construct the Manaira Shopping Mall that held the largest jewelry base during that time. This construction took almost two years to complete and there will always be plans in the future for more expansion as new innovative ideas roll in. Roberto Santiago loves his homeland and built his shopping centers in hopes to increase the economy of Joao Pessoa. To his success, the Brazilian region where his centers lay are seeing a positive increase of economic and social activities to this day.